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T.S. Monk: Family Matters

T.S. Monk (photo by Jimmy Katz)
T.S. Monk
T.S. Monk

“For too long, jazz has been like a welfare state,” says T.S. Monk. “There’s been a real defeatist attitude about it. People at the major labels don’t even try anymore. They accept the fact that jazz represents only 3% of the marketplace so they’re just content to get their little share and that’s that. But I say, that shows there’s room for growth.”

He’s on a roll now up in the corporate headquarters of his new record label, N2K Encoded Music. He could be a motivational speaker at a convention of Amway salesmen; a clean-headed Don King preaching with the driving intensity and charisma of a tv evangelist. “We can sell jazz just like bubblegum if we only apply a hip marketing strategy to the problem at hand,” he continues. “My approach is about marketing. My approach is about be valid, be solid but be loud! Be visible, be entertaining, be charming…be all those things and do things in a fashion that make people take notice.”

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