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Dave Douglas’ Greenleaf Music Label

Defining success in today's online music biz

Dave Douglas & Keystone at Undead Jazzfest 2010

Dave Douglas’ recordings are released on Greenleaf Music, the label that he cofounded in 2005. (It has also released albums by Kneebody, Donny McCaslin and Linda Oh, among others.) Like his music, Greenleaf is predicated on constant evolution and innovation.

Though it has a brick-and-mortar distributor in eOne, the label is distinguished by remarkable Internet presence. Greenleaf quickly adopted the virtual trends now known as Web 2.0. “It was just after Napster, and the industry was kind of in a big state of upheaval. [Douglas and Greenleaf cofounder Mike Friedman] saw an opening,” says Jim Tuerk, Greenleaf’s label manager. “They saw that a heavy online presence could get Dave closer to his fanbase.” It started with a Greenleaf blog, allowing Douglas and the label to connect directly to fans. (More recently, the blog has been supplemented by Douglas’ busy Twitter feed.)

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