If you’ve spent any time in your local post office lately, you may have noticed a little red display on the counter advertising a jazz CD. True, you may not have noticed the jazz part of the product because of course it doesn’t say it’s a jazz CD. We all know how dangerous that can be for sales. The CD, Letters to Santa, is being sold exclusively at select post offices and online at the US Postal Service web site. Thanks in no small part to the special partnership with Concord Music Group who pulled it all together, the compilation has a decidedly jazz bent, with cuts from Nat King Cole, Diana Krall, Rosemary Clooney, Natalie Cole and Boney James. And it’s selling. Turns out retail isn’t dead.
It seems that the project was the brainchild of Gregg Field, who is a renowned producer as well as a partner at Concord. Field explained that the idea came about because his father-in-law Henry Mancini had been honored with a postage stamp back in 2004. And with Concord having success selling CDs at Starbucks, something clicked. “It just got me thinking that we could do something specially for the Post Office. Hey, it’s not the sexiest place in the world, with people waiting in lines, like at DMV. But I knew that if you put something good in front of people, it will sell.”