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Label Watch: ACT Records

Jack O'Neil and Siegfried Loch

During his 17 years as a top executive at Warners—10 years as head of WEA’s affiliate in Germany and seven more as WEA’s European President—Siegfried Loch was suppressing a hidden urge to produce records. “If you run such a complex organization you just can’t,” he says. “That’s the downside of such a job and that’s the reason why I left it; to do what I wanted to do all the time, which is have my own label and be back in the studio to do all these things.”

Since starting up ACT Records in 1993, Loch has been able to get back in touch with the creative side of the music business. “I chose the name ‘ACT’ because it means ‘performer,’ says Siggi. “And after all, the performer is the most important element in the whole creative process.”

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