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Newvelle Records Launches Weekly Concert Series

Among the artists performing on Fridays in April are Jon Cowherd, Steve Cardenas, John Patitucci, Carmen Staaf, Rufus Reid, and Sullivan Fortner

Jon Cowherd (photo by Anna Yatskevich c/o Newvelle Records)
Jon Cowherd (photo by Anna Yatskevich c/o Newvelle Records)

Newvelle Records is producing a streaming concert series on Friday nights in April that will feature a dozen noted artists performing live from a recording studio in New York City. The series starts tonight (Friday, April 2) with a performance by pianist Jon Cowherd, guitarist Steve Cardenas, and bassist Simón Willson. All of the artists performing in the series have recorded for the label.

Elan Mehler, Newvelle’s co-founder, says that he created the series “to start a conversation about the value of this music in this time of unprecedented difficulty and change.” The concerts are pre-recorded just before the stream at East Side Sound on the Lower East Side, where the label has recorded all its albums. The concerts are free with an option to donate funds to support the artists. “I think people want to support the arts, so we’re trying to make it as transparent as possible to do so,” Mehler explains. “I think there’s a whole movement worldwide towards income transparency as well, and for good reason.”  

Here is the complete schedule for the Newvelle Live concert series:

April 2: Jon Cowherd, Steve Cardenas, and Simón Willson
April 9: John Patitucci, Yotam Silberstein, and Rogerio Boccato
April 16: Tim Berne and Gregg Belisle-Chi
April 23: Rufus Reid and Sullivan Fortner
April 30: Carmen Staaf and Allison Miller

All shows are at 8 p.m. ET. Learn more here

Carmen Staaf (photo c/o Newvelle Records)
Carmen Staaf (photo c/o Newvelle Records)