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Larry Rosen’s Jazz Roots Series Goes International

Music industry entrepreneur partners with IMG Artists and Sony Masterworks to bring jazz concert series to wider audience

Ramsey Lewis and Larry Rosen

Larry Rosen likes to think big. Back in the late ’70s, he founded the GRP record label with Dave Grusin and made the label one of the music industry’s early adopters of the CD format, as well as a brand synonymous with contemporary jazz. He later sold the label to MCA/Universal. He went on to create N2K, a company that developed one of the first major jazz websites, Jazz Central Station. Later he co-created a successful public television series hosted by Ramsey Lewis called Legends of Jazz.

Rosen’s latest enterprise is Jazz Roots, a concert series that he created in Miami three years ago and that he is now planning to take all over the world, with the help of a new partnership with IMG Artists, a high-powered talent management and presenting organization. In addition, Sony Masterworks will be releasing a 2-CD set based on the program’s concept of tracing the roots of the music from Africa all the way to its contemporary form. Rosen has also developed an educational outreach component that he hopes will be embraced by school programs all over the country.

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