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Impulse! Introduces New Line of Merchandise

The iconic record label is now offering T-shirts, sweatshirts, and tote bags in addition to music

Shabaka Hutchings in Impulse! hoodie
Shabaka Hutchings modeling a new Impulse! Records hoodie (photo courtesy of Impulse! Records)

Impulse! Records is introducing a new line of merchandise, including T-shirts, sweatshirts, and tote bags that draw attention to the jazz label’s iconic logo, featuring two exclamation points—and to its traditional motto, “The New Wave of Jazz Is on Impulse!”

Founded in 1960 by Creed Taylor and recently relaunched as part of the Universal Music Group, Impulse! released the unearthed John Coltrane album Blue World earlier this year and also has on its roster current artists such as saxophonist Shabaka Hutchings

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