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Impulse! Introduces New Line of Merchandise

The iconic record label is now offering T-shirts, sweatshirts, and tote bags in addition to music

Shabaka Hutchings in Impulse! hoodie
Shabaka Hutchings modeling a new Impulse! Records hoodie (photo courtesy of Impulse! Records)

Impulse! Records is introducing a new line of merchandise, including T-shirts, sweatshirts, and tote bags that draw attention to the jazz label’s iconic logo, featuring two exclamation points—and to its traditional motto, “The New Wave of Jazz Is on Impulse!”

Founded in 1960 by Creed Taylor and recently relaunched as part of the Universal Music Group, Impulse! released the unearthed John Coltrane album Blue World earlier this year and also has on its roster current artists such as saxophonist Shabaka Hutchings

“Impulse! Records has been synonymous with quality music and visuals since the company’s founding,” Jamie Krents, head of Impulse!, says in a press release. “With our recent relaunch of the Impulse! label, it’s the perfect time to celebrate the graphic side of the label with old and new fans by reaching into our archives and sharing what is at the root of who we are.”

Among the many artists who have recorded for the label over the years are such epochal names as Coltrane, Art Blakey, Ray Charles, McCoy Tyner, Oliver Nelson, Charles Mingus, Sonny Rollins, Ornette Coleman, Ahmad Jamal, Pharoah Sanders, Sun Ra, Quincy Jones, Betty Carter, Gato Barbieri, Hugh Masekela, Keith Jarrett, Horace Silver, Michael Brecker, Jack DeJohnette, and Diana Krall.

To check out the merch, go here