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Singing for Our Supper

Marketing instrumental jazz has never been easy. It’s a niche market, and one that requires a certain amount of intelligence, dedication and patience on the part of its customers. With attention spans flagging, the economy ailing and the music industry in the throes of a paradigm shift, many record labels are slowly but surely shifting away from risky releases like instrumental jazz and choosing to focus more on singers, who have the ability to appeal to a wider audience. Lara Pellegrinelli reports on how vocalists might be saving the jazz industry.