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Making People’s Music Moe Asch and Folkways Records by Peter D. Goldsmith

When Norman Granz decided to release his Jazz at the Philharmonic masters on a small-time label, he consulted the New York City Yellow Pages. The first name he found was Asch.

Moe Asch was so excited by the music that offered Granz $2000 and a royalty of 15 cents per record. Too good a deal, Granz thought, so he had the contract drawn for $1,850 plus 15 cents.

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