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Label Watch: OmniTone Records

OmniTone Record's Frank Tafuri

During his four-year tenure with Sphere Marketing, the distribution and promotional branch in North America for the Milan-based Black Saint and Soul Note labels, Frank Tafuri championed the cause of “creative music.” As the Stateside publicist for that adventurous Italian label founded by Giovanni Bonandrini, Tafuri regularly pitched the music of everyone from the World Saxophone Quartet, Andrew Cyrille, Cecil Taylor and Ran Blake to David Murray, Steve Lacy and The Herbie Nichols Project. His own personal passion for the music often persuaded writers to check out some new talent or consider covering some worthy recording that otherwise might have gotten lost in the shuffle. In that regard, Tafuri was always a champion of the music, well respected by both critics and musicians alike.

When Bonandrini finally decided to dissolve the American office in September of 1997, Tafuri parlayed his expertise in the business of marketing and promotion into a number of part-time consulting gigs for such labels as Malandro Records and GM Recordings.

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