Get the blues! That’s what the Blues Music Association (BMA) and the National Association of Recording Merchandisers (NARM) want you to do. No, they aren’t trying to increase sales of some new version of generic Prozac. Rather, they’d like you to sample their sampler, Get the Blues! It’s designed to bring new fans to blues records, thus elating the BMA and enriching the NARM, and it’ll have a good chance to do so at its low price: $1.98.
The compilation includes tracks from both blues giants like Stevie Ray Vaughan and Honeyboy Edwards and contemporary artists like Keb’ Mo’ and Koko Taylor, as chosen by a blue-ribbon panel of music retailers who would be more than happy to see blues sales increase, especially if it happens in their stores.
“With a suggested retail price of $1.98, it’s easy for consumers to try Get The Blues!,” says Holly Rosum, NARM’s Director of Membership & Public Affairs, and head of the Classical/Jazz Issue Forum. “Because the sampler features a variety of artists, our goal is to whet the appetite of consumers so they come back and buy more of what they like.”
As you might expect, “Get the Blues!” will be available in music stores around the nation. For more information on the BMA, visit their website at www.bluesmusicassociation.org.
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