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Alchemy Records: Into the Void

Jon Durant

For guitarist Jon Durant, president of Alchemy Records, musical expression takes precedence over the marketability of the music he records, and that fact, he asserts, has been the key to keeping his label on the cutting edge of progressive jazz.

“When a musician does something that is really valuable and unique, there will be an audience for it,” said Durant from his Boston office. “Those who appreciate the music will seek it out. The best model for me is ECM records, which continues to produce eclectic music that is completely unlike anything else on the planet. There are a lot of people out there-like me-who have more than 100 ECM titles in our collections. And that’s what I’m after with Alchemy; I want that same loyalty and that same sort of spirit-but completely in my own way.”

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