John Melo

John ’s Contributions

07/29/13    Community Articles

9/11 Special Event at the Bitter End- BLUE NITROUS the 17piece all star Jazz Big Band w/vocalist-E.Rose

Press Release: Save the Date! “Blue Nitrous” the 17 Piece Jazz Big Band to play at the Legendary NYC club The Bitter End, fronted by trumpeter Dr. Peter Silver (“The Jazz Dentist”). Blue Nitrous and vocalist E.Rose will be performing with special guest...

07/29/13    Community Articles

9/11 Special ConcertEvent at the Bitter End- BLUE NITROUS w/E.Rose

Press Release-Save the Date! Sept.11th "Blue Nitrous Concert Event" with guest vocalist: E.Rose -Big Band Jazz Classics from Count Basie to Michael Jackson. The 17 piece All Star Jazz Big Band to play at the legendary NYC club The Bitter End on Sept.11...

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About John Melo

Owner and partner In ZEPHYR COMMUNICATIONS, INC. is a multi-disciplinary full service advertising & marketing company located in New York City. The firm is involved in all areas of communications including comprehensive advertising campaigns rolled out for web, print, TV, radio, and direct mail. Zephyr works from the ground up to create and implement interactive and multi-media design, full corporate identity programs, corporate video, web design, CD/DVD design & production, as well as packaging design, environmental graphics and trade show support, and institutional exhibition design.

Founded in 1987, Zephyr services a diverse client base ranging from Arts & Entertainment organizations to Real Estate owners/developers and Management companies. Zephyr has created award-winning work for Fortune 500 & 1000 clients,
including MetLife, CitiGroup, Trinity Real Estate, The American Red Cross, Sony, Twentieth-Century Fox, Miramax, Jim Henson Productions (The Muppets), Siemens among many others.

Zephyr is considered a “boutique” agency: we are extremely flexible, efficient and creative. Our diverse clientele has motivated us to think “out of the box”– innovative ways of solving advertising and marketing problems by selecting the best and most effective techniques, both traditional and non-, and applying them to our clients’ needs. Our background in the entertainment industry has given us a strong sense of
visualization to build a communications bridge between concept and realization processes and procedures is critical.

Zephyr Communications has extensive experience in shifting perception – also known as re-branding or re-positioning. We work to cultivate a clear understanding of current perception, or market situation, then craft a strategy that directly addresses those perceptions and the emotional issues that will affect target audience response. We look to create a high presence for the ‘brand’ through strong, consistent imagery across all available media, either online or off, and implement that strategy with carefully targeted materials that utilize its inherent strengths.
Our firm’s strategic marketing, planning, and comprehensive support achieves measurable results that yield a sustained competitive advantage in the marketplace for our clients.

John Melo joined the JazzTimes community on Jul 29, 2013