Reving the engine on the lookout for new ideas

by Scott Krane

Readymade has recently turned a musical corner.

British audio manufacturer, Bowers and Wilkins contacted Maserati, the "ultra-luxury sports car manufacturer" to launch a musical venture, something called the "Seven Notes project," according to Epoch Times.

So what was the aesthetic charge that Bowers and Wilkins were after in seeking union with Maserati? "The distinct sound of their engine" according to the international broadsheet and web news service.

"The two had regularly been working together to produce and set a standard for premium audio within the luxury performance vehicle, the Quatrroporte, Italian for four-door."

However, "What they found after digging a bit deeper was a musical scale derived from the distinctive sounds of the engine at different rpm’s."

The program began on April 24th in Dubai, then onto Beijing and Shanghai. The experiment made its New York debut on June 13.

"...a quick call to Howie-B, one of the most sought after musical producers," was placed in order for him "to be the Master of ceremonies...a couple [of] grueling months in London’s Abbey Road Studios...and soon thereafter you enter the new world where autophile meets audiophile." wrote Epoch Times.

(photo: courtesy)

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Scott Krane