Search Engine Optimisation (SEO) uses proven techniques to ensure maximum visibility for the content of your web site in order to improve its natural ranking on search engines such as Google. Using a wide range of methods & strategies, SEO progressively improves your ranking for a set of target key terms and phrases to increase pre qualified traffic, generate new revenue and increase the return on investment from your website.
How does SEO work?
SEO centers around the concept of improving the perceived relevance of your website in relation to a set of pre determined keywords. The algorithms employed by Google and the other major Search Engines are tilted towards websites constructed and referenced in particular ways, SEO seeks to make minor adjustments to the way your website is understood by the search engines in order to satisfy the algorithm.
Why is SEO Important?
There is an ever increasing shift in the way people are finding information, products and businesses to fit their requirements. Historically people would pick up the yellow pages and spend 20 mins looking to find a provider to suit their needs. Now, more than 60% of Australians 'Just Google It' and consequently 42% of click through to the first result returned..
Without SEO your site will most likely never be found by potential customers looking for the products and services you offer. Your competitor's website will.
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