<li>Finding longtail keywords</li>
<li>Profitability of the keyword and better PPC campaigns</li>
<li>Whether you should target the keyword at all or not</li>
<li>Proper SEO strategy</li>
Now let me elaborate the discussion with the points I have already mentioned. If you unknowingly target very highly competitive keywords like credit card, mortgage etc chances are you can not get a good spot in search engine result pages. Because many webmasters/companies have already optimized their site with maximum possible SEO work. So before you target any keyword you must check out the competitiveness of it.
A good keyword research tool will show you a lot of related words which you might not have thought of. This is of extreme importance. LSI (Latent semantic Indexing) keywords are the related words for your main keyword which you can insert in your article/information to make search engines know the theme of your page and get you indexed well. So instead of stuffing same keywords repeatedly one should go for LSI keywords for betterment of the article and more traffic for those keywords.
Long tail keywords are low in competition rather than the primary/main one. Targeting which will help your blog/web pages get indexed easily. Targeting long tail keywords will never bring enough traffic for you but at the initial stage one can go for long tail keywords to find a corner in search spaces.
And one of the main advantages of researching keywords is to decide whether at all you should go for the keyword or not considering the competitiveness, availability of advertisers, volume of search, and average CPC.
Human beings always want things to be easy and fast. This is the reason why we always fall for promises that automation gives, especially in work and business. In the world of Internet marketing, there exists automated SEO services and many marketers are falling for it. Real experts on SEO warn against the use of these services though. If you are someone who is thinking of using automated SEO services, then you need to know the reasons why you need to avoid them like the plague.
They can hurt your site ranking
Probably the best reason to avoid automated services is because they can hurt your site ranking. This is because in these services, only a single title and description for the site is used and then the information is submitted to hundreds or even thousands of web directories. This could sound the alarm against your site and search engines such as Google can penalize it. You don't want to be known as a spam producer right? So stop using those automated services.
Directories change their rules all the time
Web directories change their rules all the time. They do this because search engines like Google also change their rules all the time and also because of tough competition. If you will use an automated service, then there is a good chance that you will bypass or violate these rules. In the process, your site may get rejected. When you submit manually, you will be able to know the rules and adjust accordingly. So far, no automated service can successfully detect rule changes in web directories. Until such a service exists, you may want to stick to manual submission.
Do you really know a successful website that is using an automated SEO service? I bet you don't. senuke x vps
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