You are probably mystified why you need to have a business blog, if your business is already successful with lots of visitors. To continue with a level of success or to improve on that success, it is now extremely important to have a blog as part of your online presence. So as to maintain your customer base and to allow it to grow and continue to get bigger, a business blog is vital. A business blog adds value to an already thriving site, something not very easily done otherwise.
With a static web site, there's no sense that there is a real person behind it. People want to know there is a real person, who will answer when a question is asked. A website that is just text and several pretty graphics is not enough. Your buyers can post comments and questions on your blog, to which you can answer in person, enabling you to develop a connection with your customers, something that you cannot do with a static web site. With all of the social networking around, people like interaction, especially before they consider purchasing any product. A blog can be frequently updated to always mirror the latest information. It is possible for your blog to constantly offer the latest and newest information.
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Site owners are now aware of the fact that the search engines send 80% of the visitors to their web sites. This is undoubtedly the best way to get site visitors that is targeted. When people enter a relevant query a search engine will steer them to your goods and services. In this manner highly relevant website traffic is led to your web site. Step one in getting onto the search engines is to have your pages indexed, which is faster with blog pages than with a static website.
Blogs have something unique, the ping function, which makes it quicker to drive traffic to a blog than a static page. The search engines shall be informed whenever you post new content if you ping it afterward. This gets the search engine bots checking out your web site to find out if the content is new and fresh. Your new content will be indexed if the crawlers okay it, so that when one of your keywords are searched on, your page will come up in the results. The other part of the tactic to get plenty of traffic is to get your pages ranked highly.
Whenever you publish a new post the internal links on your blog are updated accordingly, something that can not be done with static webpages. Static web pages require that you link them manually, and you also need to create a logical sitemap. You waste time and effort doing technical things which on a blog are performed automatically. When you have a blog instead, you've got much more time to manage your business. When you've got a web business, you are going to find that it is becoming indispensable to have a business blog.
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