For publishers who completely depend upon pay per click advertising, there is an option to know the average cost per click (CPC), which is surely a place to find high paying AdSense keywords. Whether you should chase high paying AdSense words or not,that is another question, but you can find them.
For newbie bloggers and niche bloggers this is very important. If you target a keyword which is low in competition and high in volume of search, then you are at a good end. You do not need to do heavy SEO to get your blog or website indexed on sweet spot of SERP. Just make your blog relevant by implementing on page optimization factors and build some quality links and voila.
When you aspire to become an online publisher, you must know the availability of advertisers for the keyword you would write. If there are no advertisers, you should drop the word. Thus keyword research help you decide whether you should be targeting that word or not.
LSI (Latent semantic Indexing) keywords are the related words for your main keyword which you can insert in your article/information to make search engines know the theme of your page and get you indexed well. So instead of stuffing same keywords repeatedly one should go for LSI keywords for betterment of the article and more traffic for those keywords.
Long tail keywords are low in competition rather than the primary/main one. Targeting which will help your blog/web pages get indexed easily. Targeting long tail keywords will never bring enough traffic for you but at the initial stage one can go for long tail keywords to find a corner in search spaces.
And one of the main advantages of researching keywords is to decide whether at all you should go for the keyword or not considering the competitiveness, availability of advertisers, volume of search, and average CPC.
This is why you shouldn't ignore PPC or reduce your PPC efforts even if you are ranking with SEO. Why stop with dominating the organic search when you can dominate the paid search results as well? Implementing both an SEO and PPC strategy will greatly increase traffic and will make your site look legit with the search engines.
Use PPC to test keywords
If you want to refine your organic keyword strategy then the best way to do it is through PPC. You can use PPC ads to test the conversion rate of your organic keywords. You should do this especially when your keyword strategy is evolving already. With PPC, you will get immediate feedback on how effective your organic keywords are. Then based on the results, you can either improve or target a new set of keywords.
If it works for PPC
If a strategy or a keyword is effective for PPC, then more likely than not, it would work for SEO as well. If you want to know what meta tags or descriptions and even content to use for your SEO campaign, you can turn to PPC ad results. Again, the advantage of PPC lies in the immediacy of results. And once you find out the results, you can immediately use them to fine tune your SEO strategy.
OK, so maybe saying that SEO is not complete without PPC is an overstatement. Eight Fatal extreme seo tools Errors You Might End Up Doing, Four Deadly extreme seo tools Goof Ups You Might Be Search Engine Optimization - Which SEO Strategies and SEO Tools Would Help You the Most?, 4 Deadly extreme seo tools Errors You Might End Up Search Engine Optimization - Which SEO Strategies and SEO Tools Would Help You the Most?
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