It is a free tool which gives you plenty of keywords related info to start the things. But once you get going, you will need a powerful keyword tool. At this stage you will have to purchase a tool because the free tools are never so much powerful and they will only give you some features and not all the required features.
Finding and then choosing the proper niche market is also extremely important. You cannot ignore the importance of selecting a proper niche market. If you are in the wrong market, then you will be unable to handle the competition. It is advised to start with a niche market which has lower competition and once you have learned the things, you can move up the ladder and face the tougher competition. Remember that the most profitable niches will have huge competition.
For the purpose of selecting the proper niche, you should use the page rank. Page rank will tell you the rank of the various websites. You can also search for a specific set of keywords on Google and get an idea about the competition. Choose a niche which gives lesser results.
The next thing that you will definitely need to do is to submit your website to the search engines' directory. This is a bit complicated. You should not submit the website to the search engines' directory directly. You will think that I am giving you misleading information but read on. If you submit directly to the search engine, it will take months before the search engine indexes you whereas using the indirect methods will help you save this time. So always submit the pages indirectly to the search engines.
Every matured internet marketer does understand that without proper keyword research and strategy no amount of online success can be achieved. Beginners might think why they should research keywords. It's healthy inquisitiveness. You should be knowing how experts research keywords and exactly what they find out out of it.
Utility of keyword research
<li>Get to know the competitiveness (Strength of Competition) of the keyword you would like to target</li>
<li>Get to know the words you are missing</li>
<li>Get to know the size of the market for the keyword</li>
<li>Can check the average CPC of the keyword</li>
<li>Can find keywords with low competition and high search volume</li>
<li>Get to know the availability of advertisers</li>
<li>Finding LSI keywords for better onpage optimisation</li>
<li>Finding longtail keywords</li>
<li>Profitability of the keyword and better PPC campaigns</li>
<li>Whether you should target the keyword at all or not</li>
<li>Proper SEO strategy</li>
Now let me elaborate the discussion with the points I have already mentioned. If you unknowingly target very highly competitive keywords like credit card, mortgage etc chances are you can not get a good spot in search engine result pages. Long tail keywords are low in competition rather than the primary/main one. Targeting which will help your blog/web pages get indexed easily. Targeting long tail keywords will never bring enough traffic for you but at the initial stage one can go for long tail keywords to find a corner in search spaces.
And one of the main advantages of researching keywords is to decide whether at all you should go for the keyword or not considering the competitiveness, availability of advertisers, volume of search, and average CPC.
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