11/18/09

Sponsorship of Canadian Jazz Festivals Extended Through 2014

The folks at Toronto Downtown Jazz, one of Canada’s leading jazz festivals, got good news recently, when TD Canada Trust agreed to continue its sponsorship of the festival for another five years.

“TD’s support has been instrumental to the growth and development of jazz not only in Toronto, but all across the country,” said Patrick Taylor, Executive Producer and CEO of Toronto Downtown Jazz in a press release sent to JT. “We are thrilled to continue our relationship with TD and look forward to continuing to provide free programming, encourage new Canadian talent and most of all, help keep jazz alive.” According to the press release, the TD Canada Trust Toronto Jazz Festival, in its 24th year, is the city’s largest music festival and attracts over 500,000 people annually and, finally, has contributed over $339 million to the Greater Toronto Area economy since its inception in 1987.

And what’s good for the goose is good for the gander, as the bank agreed to continue its sponsorship of the jazz festivals in Victoria, Vancouver, Saskatoon, Winnipeg, Ottawa, Montreal and Halifax. “TD has been supporting jazz in Canada for almost seven years and, in that time, millions of fans have listened to the performances of thousands of artists at these festivals,” stated Tim Hockey, President and CEO, TD Canada Trust. “After years of sponsoring jazz festivals and music programs across Canada, we have seen firsthand how much music means to Canadians as both an expression of cultural identity and a source of enjoyment.”

For more information about Toronto Downtown Jazz, go to its web site.

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